Coach Welly, Gainful Win Innovation Award at Connected Health & Fitness

Ella Castle

The gym member engagement platform and personalized nutrition brand were chosen as the most innovative brands by industry leaders The Connected Health & Fitness Summit, a two-day event bringing together leaders from the top fitness and wellness brands, has named Coach Welly and Gainful as the winning companies of its […]

The gym member engagement platform and personalized nutrition brand were chosen as the most innovative brands by industry leaders

The Connected Health & Fitness Summit, a two-day event bringing together leaders from the top fitness and wellness brands, has named Coach Welly and Gainful as the winning companies of its prestigious Innovation Showcase.

The 5th annual Connected Health & Fitness Summit event, held in Los Angeles, California, included speakers such as Evelyn Webster, CEO of SoulCycle; Krystal Zell, CEO of Tonal; Bryan Myers, CEO of Solidcore; Sam Cole, CEO and co-founder of FitXR; Sean Turner, CEO of Les Mills US, and more.

Fitness and wellness brands were invited to apply to showcase their company on the main stage in front of an audience of over 300 industry leaders. A seven-person selection committee of industry experts from leading investment groups reviewed and judged applicants, with eight finalists selected to present their company and products and engage in a live Q&A before audience members voted for their favorite startup to win the “Audience Choice Winner” title.

Winning in the Innovation Showcase’s Fitness & Fitness Tech category was Coach Welly, an Australian health tech platform offering an app that rewards gym members with personalized tracking and gamification software. World Gym Australia recently tapped the fitness engagement company to enhance customer loyalty and satisfaction in its 230-plus locations.

Gainful, which provides a personalized approach to protein and supplements that includes an online quiz, also impressed the audience, securing the top spot in the Wellness category. The direct-to-consumer wellness company entered the retail aisles of Target last year in an exclusive partnership, as demand for ingestible wellness products is at an all-time high.

The selection committee shortlisted the following eight finalists:

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Fitness Showcase:

  • Brandon Bean, from Lumin Fitness
  • Melissa Vice, from Regen-Method
  • Owen Bowling, from Coach Welly (winner)
  • Sam Miller, from Proteus Motion

Wellness Showcase:

  • Mathew Polowitz, from Equa Health
  • Dean Kelly, from Gainful (winner)
  • Jonathan Scheiman, from FitBiomics
  • Biquan Luo, from LumosTech

Courtney Rehfeldt

Courtney Rehfeldt has worked in the broadcasting media industry since 2007 and has freelanced since 2012. Her work has been featured in Age of Awareness, Times Beacon Record, The New York Times, and she has an upcoming piece in Slate. She studied yoga & meditation under Beryl Bender Birch at The Hard & The Soft Yoga Institute. She enjoys hiking, being outdoors, and is an avid reader. Courtney has a BA in Media & Communications studies.

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